Ashridge Capital Invests further £1m in Paleo Ridge

Ashridge Capital has invested £1m of growth capital in Paleo Ridge to support ongoing e-commerce growth and the accelerated roll-out with Sainsbury’s, reflecting strong trading at the initial sites following the contract commencing in early 2023.

Paleo Ridge is an award winning premium raw dog food brand.  Following Ashridge Capital’s first investment in 2022, it has grown strongly, reflecting its brand strength and reputation and the provenance of its ingredients - ethically sourced, organic, free range, human grade, high nutritional content, grain free and no artificial additives.  It is the only UK raw dog food company that holds the ISO 9001 accreditation.  Over the past 7 years, Paleo Ridge has helped switch over 20,000 customers to its raw dog food, lovingly creating over 4 million meals to keep the UK's dogs happy and healthy.

Raw dog food is one of the fastest growing sectors of the pet food market, driven by strong growth in pet numbers, which accelerated during Covid; increased spend/pet as pets are increasingly treated as a member of the family; premiumisation and a focus on nutrition; and recognition of the multiple health benefits of raw food.