Ashridge Capital completes investment in Paleo Ridge
Ashridge Capital has completed a £2m investment in Paleo Ridge, recognised as a leader in highly nutritious premium raw dog food.
Raw dog food is one of the fastest growing sectors of the pet food market, driven by strong growth in pet numbers, which accelerated during Covid; increased spend/pet as pets are increasingly treated as a member of the family; premiumisation and a focus on nutrition; and recognition of the multiple health benefits of raw food.
Paleo Ridge has grown by over 100% over the past two years, reflecting its brand strength and reputation and the provenance of its ingredients - ethically sourced, organic, free range, human grade, high nutritional content, grain free and no artificial additives. It is the only UK raw dog food company that holds the ISO 9001 accreditation. Over the past 7 years, Paleo Ridge has helped switch over 20,000 customers to its raw dog food, lovingly creating over 4 million meals to keep the UK's dogs happy and healthy.
Tyler Daly, CEO of Paleo Ridge, commented: “I am delighted to be working with Ashridge Capital, which shares our vision to be the UK’s most trusted brand for premium, high quality and high welfare, species appropriate pet food. The investment will enable us to expand our manufacturing capacity, provide additional local employment opportunities and meet the strongly rising consumer demand for raw pet food.”
David Sherratt, Founder and CEO of Ashridge Capital, commented: “We are very excited to be partnering with Paleo Ridge and invest in a business that has demonstrated strong growth since inception. The brand is highly regarded and has developed a distinctive market position in a high growth market and we look forward to supporting its ongoing expansion.”
Ton Christiaanse has joined as Chairman. Ton has an impressive track record in the FMCG industry and food supply chain as former CEO of Vion and Brakes UK. He has held international roles with Unilever and Sara Lee and is chairman of Candle Shack and the Country Range Group. He commented: “I am looking forward to work alongside Tyler and Ashridge Capital to successfully grow Paleo Ridge further into various channels and geographies relevant to this fantastic contemporary brand. Raw dog food is an exciting category and Paleo Ridge is well positioned to capture a significant share of the growing pet food market.”
