Ashridge Capital completes £4.15m investment in Imagineear

Ashridge Capital is pleased to announce a £4.15m investment in Imagineear, a leading international creator and operator of multimedia visitor experiences for sports venues, cultural sites and visitor attractions.

Imagineear’s sites include the Houses of Parliament, Natural History Museum, Warner Brothers Studio - Harry Potter, Shakespeare’s Globe, Stonehenge, Rijksmuseum and Van Gogh Museum in Amsterdam, The Royal Castle in Warsaw, Graceland - The Home of Elvis in Memphis and numerous sport venues, including Wembley, Arsenal Emirates Stadium, Liverpool Anfield Stadium and Wimbledon Lawn Tennis Club.

Imagineear has also partnered with Bloomberg Philanthropies (the charitable venture of Mike Bloomberg, former Mayor of New York City) to accelerate the rollout of the Bloomberg Connects App (digital guides, free to end users and cultural partners) to cultural sites across Europe, USA and Asia, and to support its visionary initiative of bringing the joy of cultural experience to the widest possible audience.

Imagineear Co-CEOs, Andrew Nugée and Ziv Kushnir, welcomed Ashridge and their lead investor, David Sherratt: “We are optimistic about the marketplace we serve, and the many technological and geographical opportunities we see in front of us.  There has never been a better time to invest in Imagineear, and Ashridge will allow us to develop our ambitious plans faster and with greater determination.   We welcome David onto the main board of the company, and look forward to developing the business together”.

David Sherratt, Founder and CEO of Ashridge Capital, added: “We are delighted to invest in and to partner with Imagineear, and I very much look forward to helping Andrew, Ziv and their team realise their goals.  They have built a great business, with an excellent team, and operate in a fast-changing, growing and exciting marketplace.  Together, I am confident that Imagineear will continue to demonstrate strong growth in shareholder value”.

About Imagineear

Imagineear provides audio and multimedia solutions to sports venues, cultural sites, and visitor attractions.  The company creates compelling multilingual content which they publish to multiple platforms, including consumer web apps, big screens, native apps, and their own suite of Android devices.  From rich, immersive audio through to interactive multimedia including VR/AR, the Imagineear team helps shape and deliver exceptional, memorable experiences to their clients’ visitors.

Contact Information

For further inquiries, please contact Andrew Nugée at andrewnugee@imagineear.com 

About Ashridge Capital

Ashridge Capital is a private equity firm founded in 2009 by David Sherratt, who has over 30 years of private equity experience in London and New York.  Ashridge Capital aims to support growth-oriented businesses.  They back experienced, driven management teams with ambitious growth plans for their businesses.  Ashridge Capital invests in profitable and cash-generative companies that hold strong positions in growing markets, exhibit good pricing power, and have repeat business and defensive characteristics.  Their owner-managed and entrepreneurial culture, flexibility, and responsiveness uniquely position them as a differentiated and value-added investor.

Contact information

For further enquiries, please contact David Sherratt at ds@ashridgecapital.com

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