Ashridge Capital completes further investment in Paleo Ridge

Ashridge Capital has invested c.£1m of growth capital in Paleo Ridge following transformational contract wins.

Paleo Ridge, the award winning premium raw dog food brand backed by Ashridge Capital, has secured new contracts with a number of major retailers, underlining its brand strength and reputation and the provenance of its ingredients - ethically sourced, organic, free range, human grade, high nutritional content, grain free and no artificial additives. It is the only UK raw dog food company that holds the ISO 9001 accreditation. Over the past 7 years, Paleo Ridge has helped switch over 20,000 customers to its raw dog food, lovingly creating over 4 million meals to keep the UK’s dogs happy and healthy.

The growth capital will fund production equipment, freezers at its new facility in Havant and working capital as the new contracts roll-out and the business continues to scale. Paleo Ridge has delivered strong growth through new b2c and b2b customers and new products, including the recently launched “Essentials” and treats ranges, which join the “Classic” and “Paleo Plus” ranges.

Raw dog food is one of the fastest growing sectors of the pet food market, driven by strong growth in pet numbers, which accelerated during Covid; increased spend/pet as pets are increasingly treated as a member of the family; premiumisation and a focus on nutrition; and recognition of the multiple health benefits of raw food.